Strategic Planning Road Map Development Resource Management.Mobile Design Enterprise-wide Customer Experience Management.Requirements Elicitation and Documentation | Responsive Website Design.Use Case Development Wireframing Advanced Prototyping Product Development.User Research User Testing Information Architecture User-Centered Research and Design.User Experience and User Interface Designer Interaction Design.Highly skilled presenter with ability to influence others and win support on critical issues. Talent for building multi-functional teams while facilitating change management.Dynamic leader and motivator using an effective combination of analytical and interpersonal skills. In-depth experience with B2B and B2C markets.Tested and proven User Experience Leader with over 15 years of experience significantly improving customer - facing applications and websites in both Corporate and Agency settings using Agile methodology.Worked with in house designers, web developers and stakeholders to create, optimize, and launch a mobile site within three months that resulted in conversion rate tripling from mobile devices.Primary liaison and point of contact between third party vendors, ensuring deadlines are met while adhering to project budget.Successfully project managed the conversion of the Boulder Running Company's informational website into an e-commerce sales channel in 2006, followed by a site redesign in 2011 and re-launch in 2015 (currently in progress).Coordinate cross departmentally with e-commerce, marketing, and merchant teams to create, implement, and drive execution of omnichannel marketing initiatives for Running Specialty Group (parent company of Boulder Running Company).Work cross functionally with all stake holders to implement and maintain social media strategy, including daily maintenance and monitoring of activity on all social media communities including Facebook, Twitter, blog and Instagram.Develop daily marketing calendar to ensure key products and initiatives are launched and marketed digitally upon arrival in store.AchievedĬonversion rates up to 18% with strong sell through of targeted products Responsible for creating, coordinating, and executing email marketingĬampaigns to segmented groups of customers at specific times.Created a model comparison information page to assist customers when choosing the most appropriate models of key brands, consistently in the top five most viewed pages on site. ![]() Create briefs that communicate campaign goal objectives and turn them into an actionable marketing plan.Analyze and report on specific marketing campaigns including performance based on KPI's defined in Google Analytics, and return on investment.Results include a 14% year over yearīottom line increase in sales over multiple years. That increase conversion rate, and create and optimize landing pages to Exceed revenue targets by monitoring Google Analytics to test variables.Ensure content is optimized using SEO best practices, and track performance. Media posts, and general information articles related to fitness and Create and manage content including blog posts, landing pages, product descriptions, social.Digital Producer Oct 2005 - Present Boulder Running Company
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